Alright, it's 2024 and nobody reads anymore. Everybody is getting their information through a series of photographs, or a video, and social media has become the hub for businesses and brands to connect with their audience. Among the different types of mediums available, video stands out as the most powerful tool for engaging your audience.
Now, not every single video you make has to be an award-winning banger, BUT... at minimum you should invest in something like a "Hero Video". One really good high-quality video that showcases you, your business, and what you have to offer, all in a clean, high quality, artistic way. The most important aspect to me though, is the trust and credibility a quality video brings.
Video allows you to establish authenticity and credibility by showing your expertise, sharing valuable insights, and providing behind the scenes info about your brand. By consistently delivering valuable video content, you can build trust with your potential clients, positioning your brand as a reliable authority in your industry.
On top of that, YouTube is one of the largest search engines out there and having a quality video gives you a HUGE advantage over the businesses that don't utilize videos.
Social media algorithms prioritize video content, making it more likely to appear in users' feeds and garner a higher organic reach. Platforms like Instagram, Facebook, and LinkedIn offer various video features, such as Stories, Reels, IGTV, and LinkedIn video, enabling you to reach diverse audiences across different channels.
If at this point you're still skeptical about using video to boost your brands awareness, check the metrics! Fortunately, all of these social media networks have given you the ability to check the statistics of every piece of content you post. You can monitor metrics such as views, engagement, watch time, and conversions to assess the effectiveness of your videos and refine your strategy accordingly.
In conclusion, adding video into your social media strategy is not just a trend; it's a necessity for building a strong brand and thriving business in today's competitive landscape. By harnessing the power of video, you can captivate your audience, tell compelling stories, and ultimately drive meaningful connections and conversions. Don't miss out on the opportunity to elevate your brand presence through the engaging medium of video on social media.
If you're interested in working with us, not only do we serve San Diego, California, but we take on jobs from all across the globe. Give us a shout today and let's see what we can do for you.